Magic Alley moving in

Magic Alley, shopping Stratford upon Avon
Magic Alley, shopping Stratford upon Avon

We’re very excited to reveal that popular tourist destination, Magic Alley will be moving from its current location on Henley Street to a larger site at Bell Court next year.

Known for its magical-inspired gifts and its enchanting museum, Magic Alley takes visitors on a journey into the magical world of a time-travelling William Shakespeare.

The new site will be packed with magical experiences including a life-size animatronic bust of William Shakespeare complete with stovepipe hat and steampunk jacket, in addition to hatching dragons’ eggs and a new look Golden Broomstick Pumpkin & RootBeer Bar where visitors will be able to get their own ‘Potion To Go’. There will also be nearly 1,500 sq ft of themed retail, packed with traditional and magical gifts, books and even magic wands direct from the Ministry of Time.

Magic Alley, which is owned by STMO Media Group, will occupy around 4,250 sq ft, spread over two floors, when it opens at Bell Court.

Dave Matthews, Creative Director of STMO Media Group said: “We are excited to be expanding into a larger site at Bell Court, and this will be our new flagship store heralding an exciting phase of growth for the company.”

Magic Alley has been delighting audiences with its magical wares for over 25 years, with the original store located in Greenwich, London. It is hoped that the new museum and shop will open at Bell Court in spring 2018.

John Stacey, Asset Management Director at UK & European Investments, said:

“Magic Alley will bring a new dimension to Bell Court, introducing another leisure offering at the development. It’s already a popular attraction amongst tourists and local residents and, having seen the plans for the new store, it’s certainly going to get a lot of people excited when it opens.”