Proud sponsors of the Royal Shakespeare Company Advent Window Trail

Stratford Advent Trail - RSC

The Royal Shakespeare Company has launched a new festive ‘Advent Trail’ consisting of twenty-four unique and eye-catching window displays. The Advent Window Trail has been created in partnership with local shops, community groups and independent businesses based in Stratford-upon-Avon town centre.

We are proud to be sponsors of this festive event which began on Tuesday 1st and will run through to Thursday 24th December.

Why not take an immersive route around the town in the countdown to Christmas? With most of the window displays now live, you can enjoy the sights at your own leisure. Each window display responds in its own way to the themes of the four seasonal blessings of Joy, Health, Love and Peace. Participating businesses have all been allocated a day in December in which to reveal their festive displays and light their windows.

As well as responding to the themes of Joy, Health, Love and Peace, participating businesses will all hide a gingerbread figure in their window display, creating an interactive game for families to enjoy.

But there’s more! The Royal Shakespeare Company are giving one lucky winner the opportunity to get their hands on a selection of goodies including: an RSC mug, notebook and a selection of The Boy in the Dress merchandise.  To enter, simply share a photo of your favourite advent window and gingerbread hiding spot on Instagram using #StratfordAdventTrail and tagging @theRSC. The competition will run from 10am GMT on Monday 7 December 2020 (the ‘opening date’) to 6pm GMT on Sunday 3 January 2021 (the ‘closing date’) inclusive. The winner will be contacted no later than Friday 8 January 2021.

On behalf of Bell Court, Asset Manager Holly Woodhead said: “We are delighted to collaborate with the RSC on this Advent Trail and hope that it will bring Stratford residents and businesses together this Christmas. The walking trail will showcase the different businesses in Stratford and will be a celebration of this historic market town, as well as a celebration of the festive period. There will be a number of window displays throughout Bell Court, designed by Stratford College, Seasalt, Balou and Escape Arts. We hope this artwork will provide festive cheer to the Advent Trail participants.”

A full schedule for the Advent Trail featuring a list of participating businesses and locations can be found at

Advent Map

Please note: Above windows marked with white stars are now available to see, whilst those indicated by purple stars will come to life on their advent date.

*featured image credit: Royal Shakespeare Company