Plans for new Motto by Hilton Hotel at Bell Court Unveiled

The owner of Bell Court, Blue Coast Capital, is seeking to submit a revised planning application to bring a new Motto by Hilton hotel to the popular leisure and shopping destination in the heart of Stratford upon Avon, creating up to 100 new jobs in the town.

This will be the first Motto outside of London and will create a new 148 bed lifestyle hotel for the town with stylish communal areas offering a dynamic ground floor space.

The new hotel proposal follows on from the planning permission granted last year for a hotel and new residential units at Bell Court, seeking a modest extension to meet the requirements of Hilton for the Motto concept.

The new hotel would be situated on the ground and three upper floors above Bell Court, fronting both High Street and Taskers Way – replacing the vacant Debenhams Department store and also the redundant upper floors of the former H & M store.  The third floor will be set back from the High Street elevation line to ensure the building’s scale complements the existing street scene.

The plans comply with the local council’s policy to retain retail activity at ground floor level and continue the existing High Street feel and design to remain sensitive to the Grade II listed element of the buildings.  It is hoped that the development will act as a catalyst for further regeneration of the immediate area.

John Stacey, UK Real Estate Director for Blue Coast Capital said:

“Having a global brand like Hilton involved in these proposals means we are ready to bring forward a new destination hotel for Stratford that will cater not only for visiting guests but also the local community. This will build upon the success of Bell Court and add another key element for the benefit of the town, its visitors and its people.

“This multi million pound investment from BCCAP and Hilton gives Stratford is a huge vote of confidence in its post Covid recovery. As well as building upon the existing success of Bell Court, it allows current redundant retail space to be utilised and will activate a key part of the town centre. The design pays homage to the town in a respectful way while also providing the modern commercial space required by an international operator.”

Motto, part of the world’s largest premium hotel brand, takes a modern twist on luxury hotel space by providing travellers with one of a kind experiences by bringing together the best elements of a lifestyle brand with great urban locations matched with locally inspired design, food and beverage.

As part of the consultation, the revised plans will be available to view on this website from Monday 19th April through to 10th May 2021, with the ability for the general public and stakeholders to comment on the proposals through a this link to an on-line comment form.

View the Consultation Page >

Following the consultation, Blue Coast Capital will be working towards submitting a planning application to Stratford-on-Avon District Council this summer.

Ways you can still support your local retailers

With shops, bars and restaurants having now closed their doors to the general public, many of you will be wondering how you can still support your local businesses without leaving the house.

You’ll be pleased to hear that some of our retailers are still offering online services, so there is no need to step foot outside the house in order to support the shops at Bell Court!

  • Take a look at Balou’s website and keep your kids clothed in style –
  • You can still shop as normal with Debenhams via their website –
  • Update your wardrobe for Spring online at Gemini and &
  • Pick up your essentials online from MOR
  • Relax with a glass of wine ordered direct from Veeno this weekend –
  • Enjoy a tasty treat from Bardias who are offering a takeaway service everyday between 10am-2pm – Bardiasfloralcafe
  • Shop the Sister Sister Collective collection online now via their new website and enjoy free UK postage with no minimum spend –

Stay up to date on Bell Court and retailer announcements via our social pages.

Above all – stay safe and stay home.

Pick up your essentials from MOR Bakery

Bakery is now selling essentials online for collection from their hatch in Bell Court or as a home delivery for those in postal areas, CV37 and GL55.

Along with their popular organic sourdough loaves and pastries, which Mor Bakery is best-known for, to support the local community they are also selling the following:

  • Milk
  • Flour
  • Eggs
  • Cheese
  • Veg boxes packed full of local produce and much more food essentials
  • Gift vouchers

David Pearson, owner of MOR Bakery, comments: “If you’d have told us two weeks ago that we’d be selling milk online we’d have laughed it off. Now it seems like getting essentials out to those self-isolating, along with some sweet treats to look after everyone’s mental health, is the right thing to do.”

MOR Bakery’s hatch is open every Wednesday-Sunday, 10am to 4pm. Delivery is free on orders over £70 and will be eligible for next day delivery if ordered before midday the day before. For more information and to order your essentials, visit

COVID-19 (Coronavirus) Public Notice

COVID-19 (Coronavirus) Public Notice Following Government Announcement on 23 March

Bell Court has the health, safety and wellbeing of our tenants, colleagues, visitors and customers as our main priority.

Therefore, following the latest government guidance on 23 March all shops, bars, restaurants and leisure destinations at Bell Court have taken the decision to temporarily close their doors. The public toilets are also currently closed.

However, MOR Bakery & Kitchen is providing an essential grocery service and will continue to operate from the onsite hatch with social distancing in place and on an online basis.

For information on all other retailers, please check their individual social media channels and websites for news on store closures or opening times. The situation is evolving quickly so please be aware that published opening hours may vary among retailers and change at short notice.

We know this is a challenging and uncertain time for everyone, but we will endeavour to support the community that Bell Court is part of.

We would like to thank our fantastic team at Bell Court who are working very hard in difficult circumstances, to support our tenants and the wider community of Stratford.

Please keep checking our website and social media, as well as each brand’s individual page, for the latest information.

For up-to-date information regarding Coronavirus, we recommend checking World Health Organisation and NHS website.

Article updated –  4th May 2020

Bell Court welcomes latest tenant, Bad Apple Hair

Stratford’s premiere leisure destination, Bell Court, is welcoming its latest tenant to the development; trailblazing hair salon – Bad Apple Hair.

Launching in the next few of months, Bad Apple Hair will bring its urban-chic vibe and cutting-edge talent to Stratford-upon-Avon this winter. Known for its forward-thinking approach to hair, Bad Apple Hair’s professional team will be on hand to consider shape, colour and texture to find the best hairstyle to match your personality and lifestyle, keeping it fresh for each season of the year.

Owner and Managing Director, Gavin Mills, comments:

“The new salon in Stratford will be our eighth store across the Midlands and Bell Court is the perfect place for us to continue to grow our customer base.

“We cannot wait to introduce Bad Apple Hair to Stratford-upon-Avon. We love how supportive of independent businesses the town is and feel our forward thinking approach to hair styling will fit in perfectly with Bell Court customers.”

Toby Saggers, Asset Manager at UK & European Investments, the owners of Bell Court, said:

“We’re looking forward to welcoming Bad Apple Hair to Bell Court. It’s a fantastic, modern, brand which fits in very well with our strong existing line-up and is sure to be hugely popular with shoppers and discerning local residents.”

Over the last four years, Managing Director Gavin Mills and the Bad Apple Hair team have grown the award winning salon group from one salon to eight, as well as introducing a Hairdressing Training Academy based in Wolverhampton, and an in-store collaboration with the world renowned fashion brand, Topshop.

With salons now in Birmingham, Walsall, Solihull, Wolverhampton and Lichfield, the brand is growing rapidly and the new Stratford store is one of three set to open in the next few months.

Other retailers at Bell Court include Debenhams and Lush, as well as independent businesses including Farringdon & Forbes, Magic Alley, Bardia’s, The Naildressers and The Browstudio.