Entrance to Magic Alley shop and experience in Bell Court Stratford.

Magic Alley

Opening hours

  • Monday - Sunday: 10.00 - 17.00

Email[email protected]

Call01789 290969

Enter A Magical World in the Heart of Stratford upon Avon

But what does this magical retail emporium in Stratford Upon Avon sell?

Everything from magic spells and steampunk figurines, to incense, candles, puzzles, quirky books, board games and curious gifts.  There are fairies and fairy houses, unicorns and dragons; vintage toys and games; and books that you never knew you wanted.

You can browse the packed shelves of a dedicated magical and mystical section. As well as a ‘supreme’ collection of magic spell kits and spell books. Magic Alley also have crystals, incense, smudge stick, books on many magical subjects, crystal balls and Halloween all year round! The staff are keen practitioners and relish the opportunity to have a chat with fellow enthusiasts and give advice about your purchases and how you might go about using them.

Naturally, the rest of Magic Alley is generously stocked with Doctor Who, Sherlock Holmes, Game of Thrones, Harry Potter, an antique print gallery and a great selection of other intriguing curiosities.

The Enchanted Manor is where the magic of stories spring into life. The interactive quest invites you to while away some time exploring a magical world of dragons, fairies, wizards, time travel, pirates and you may even meet the odd unicorn. With a number of different events every year, including the Enchanted Treasure Trail, Halloween which lasts the whole of October and of course a Christmas extravaganza where you can welcome Father Christmas from mid-November.

We look forward to seeing you soon.